If you were just dropped here from another planet, and needed to find out about how human beings meet in the year 2016, someone’s bound to show you a dating app.

The promise of a dating app is great.

All you need to do is write a few key phrases, put up a few pictures, and hopefully somebody swipes right. Love is found.

But here’s the truth about dating on Tinder.

Tinder Truth Number 1:

truth about tinder datingIf you’re in your 20s or early to mid 30s, Tinder’s a gold mine.

If you want to go and meet women, it’s an absolute gold mine.

All you need is to put up a couple of good pictures of yourself, add a few clever words of text in your profile, and be able to carry on a great text conversation. Pretty simple.

Well, for a lot of people, it’s not.

A lot of people don’t have great text skills.

A lot of people don’t know how to write a clever profile.

And a lot of people just don’t put up good pictures.

But the formula is really simple. If you can text and you can converse, and you have some cute pictures, you will have mad Tinder game. Because Tinder is demographically geared towards you.

The oh, so curious 25-year-old girl.

The 28-year-old girl who just broke up with her boyfriend and has no problem admitting to herself she needs to get laid.

The 23-year-old hottie who still believes in romance and wants to meet somebody so badly that she’ll do anything.

The 31-year-old woman who basically wants to have a family. She’s so open to meeting anybody, she’ll be open to meeting you.

You are in the Tinder sweet spot.

Tinder Truth Number 2:

And this is a very, very important truth.

If you’re over the age of 45 on Tinder, you’re in a Tinder vortex.

A lot of you guys think you’re going to  hook up with younger girls on Tinder.

You have this illusion, so you put up your profile and you consistently swipe for the younger girls, but unfortunately, they’re not what you’re getting.

You’re getting, well, you’re getting women your own age and older.

It doesn’t matter what you put up in your profile, how great your pictures are, what you say in a text, it’s rare that a 25 or a 26-year-old hot young girl gets back to you.

The reason being, you’re not in their sweet spot.

That’s the cold, hard reality about that.

And let’s talk about reality because someone needs to slap you around today. You’re not their choice.

Remember when you were 33, were you dating people 15 – 20 years older than you?

When you were in your 20s, where you picking and choosing women that where 30 years older than you?

When you’re hot and you’re young, you’ve got the whole world ahead of you. Unless they want a sugar daddy, which of course, some of them do, they’re really not going to pick the older guy.

I’m not saying that older guys can’t hook up and be with younger women. But that all needs to be done organically, in person, so she can meet you. It’s not going to be done through swiping.

So if you are getting fed up with Tinder because you are older and you are not being picked, I strongly suggest you either start dating women your own age, or get some conversation skills and go out there and meet the younger women you crave.

Give them that older man fantasy that a lot of them crave and desire by being the debonair older man.

The one that has the balls to talk, and meet. Communicate with them in person.

Tinder Truth Number 3:

Tinder is a game.

Sometimes it works, sometimes it doesn’t. Even if you’re in the Tinder sweet spot, there’ll be times that you are just not working it.

Tinder means constant tweaking of the profile because you’re seeing the same girls over and over and over again. I call it a swipe bar.

Imagine going to the same bar every night and looking exactly the same.

You have to do something to stand out and be different. If your profile and your pictures and your texts are not getting you enough attention, then you need to change them up.

Do something funny in your pictures. Something extreme. I mean, don’t go putting up a picture of you being attacked by a great white shark, nothing that extraordinary, but you get the point. Do something that stands out.

Maybe put up a picture of you in prison. With the caption underneath: I’m not OJ’s brother.

Doing something different will make you stand out, so make sure you’re constantly refreshing your Tinder profile. I like to tell the guys in the sweet spot, refresh that Tinder profile every couple of weeks.

Because one word, one phrase, will turn off a woman who might get turned on again by reading it differently.

People have ADD. If you are constantly putting the same picture up first, the same people will keep eliminating you. If you change that picture, you might be able to get that person who rejected you to open their eyes in a different way.

Get her to take notice and maybe you’ll find that love connection you’re looking for.

Constantly change things, this is what marketing is all about. And like it or not, you’re being evaluated and judged, and the best marketers are the ones that hit the best actions online, in Tinder.

There’s the truth about Tinder.