Couple days ago, we had Cyber Monday.

Where you can get a deal, or the idea of a deal from your laptop or desktop.

The problem was a lot of the deals, just like as on Black Friday, had minimal components.

Minimal units available for sale.  So you literally had to man yourself by your computer because there were Cyber Monday and Black Friday deals every 30 minutes or every hour.

You had to log on at the right time.

You had to be the first person to add to the cart.

They did it to hook you into the whole process, because human nature is if you have a promise of something, you’ll get hooked into the process of trying to fulfill the promise that the retailer has given you.

So they know that.  That’s just the same way they use the psychology of when you’re buying an airplane ticket.  Only one left at this price.  Well, I’ve seen that only one left at this price for four straight days, but most people will want to act right then and there, feeling like if they don’t get it they’re going to pay more.

They did the same thing on Cyber Monday and Black Friday.  Different  door-busters announced every hour which get you to click on, click off, click on.  And as you slowly don’t get each and every door-buster, you get frustrated, so you’ve got a fear of missing out.

When a retailer has triggered that fear of missing out, what happens next is that you’ll buy anything, something, because you want to feel like you’ve won.  You want to feel like you’ve satisfied that urge.  You want to feel like you’ve satisfied yourself.  You want to feel like you’ve beaten the system, and it’s brilliant how they consistently play you over and over and over again.  Look at it the next time you go and you see an airline ticket, one left at this price.

A hotel room, 33 people looking at this room, book it now.  Only three left.

You really think there’s a counter?  Do you really think they’re giving you their inventory?  Do you really think they’re being honest with you?  They’re trying to sell you a room.

They’re trying to sell you a ticket.

They’re trying to sell you a computer.  Amazon does the same exact thing.

Prime.  Only three left at this price right now.  Hurry.  Order before it back orders, and then they make up a date, December 27th, 2018.  It’s called marketing, folks.  It’s called the fear of missing out, and it’s brilliant, because most people fall for it.  You fall for it because you don’t want to miss out on a deal.

You don’t want to miss out on that hotel room, not when there’s 700 other hotels that you could stay at.  Don’t want to miss out on that airline seat.  They do it every single day, and you fall for it.  Retailers will do it non-stop.

You’ll look at it small, you’ll go back, look at it again, and it’ll flash something in.  Only three left in this size.  Shit.  Three left, man, I got to get it.

If I don’t get it I’m not going to have this shirt in my life.  It’s just going to be worse if I don’t get this shirt.

It’s amazing.  Retailers, airlines, hotels, they all play off of our emotions.  Our emotions of missing out on life.  Think about it the next time you’re canvassing those websites.  Do you really believe what they say, or do you really now know that it’s a ploy to get you to buy?