Who Writes These Commercials?!
July 26, 2011 
17 Comments
I’m watching television the other night, and laughing at the kind of commercials you see late at night. These commercials are hysterical.
I know I talked in another blog about the commercial with the Time Warner guy, but tonight I saw a commercial which might be my favorite late night commercial.
It was the commercial for the law firm Binder & Binder. They should call themselves “Binder Squared.” So I guess it was Mr. Binder (well it has to be since they’re both named Binder) who says, ‘I’ll fight the government for you’ as he puts on a hat. It doesn’t look like a government hat, but more like a bad Indiana Jones hat.
First Date Ideas
So I’m not really quite sure what his idea was when he made this commercial. It’s interesting, though, because when I look at commercials like this I have only one thought: That is not a law firm I would want to use — they’re too cheap!
Did Binder Squared write their own commercial? If not, who writes these law firm commercials? They are horrible.
I bet it is a lawyer who writes them. The guy who owns the firm is probably so egotistical because he is a lawyer who wins everything, that he thinks he can write commercials too.
I know a lot of lawyers, and if they win a lot then they become very egotistical because they think they can win or do anything. It frustrates them when they can’t.
One of the things they should stick to is the law. They should just forget about writing commercials, because these late-night lawyer commercials are awful.
So what does all of this have to do with dating? It teaches you about conversations and about sharing your life.
You watch late-night television and you notice these Binder and Binder things, and you can start a great phone conversation by commenting on that. You can call someone and say, “I’m sitting here watching TV and as I’m seeing all these late-night commercials all I can think is ‘what’s wrong with them?!’” The other person will laugh and say something about that, and then you can have a great long conversation about it.
Everything is a conversation. Everything you do, experience and feel is a conversation.
Speak with passion and with gusto, and do you know what is going to happen? Other people are going to be attracted to you. They’ll want to be part of that conversation.
See, I can always tie dating in to any topic.
Here’s another message of today’s blog: stick to what you’re good at. Don’t be afraid to try new things, but also keep in mind that not everything will be your strong suit.
Just like a lawyer needs to stick to lawyering and not produce his own commercials, we all need to do the same in our dating lives.
If you don’t like rock music, don’t take your date to a rock concert. If you don’t have a lot of money or you don’t know anything about fine dining, don’t take your date to a 3 star restaurant.
If you’re not a whacky and funny guy, don’t try to be whacky and funny in conversation. It won’t work, and you’ll come off like a cheap lawyer starring in his own cheap commercial.
Find your strengths, develop your strengths, and work with those strengths–you’ll be glad you did.
I’M JIM “THE HAMMER” SHAPIRO! I MAY BE AN SOB, BUT I’M YOUR SOB!!!
I think The Hammer could take on Binder and Binder in a handicap match any day.
The message in the blog and in Shogo’s post is loud and clear: Be yourself! Find your strengths and stick to it.
This is actually one of the hardest things to do when learning how to attract women and live a great lifestyle. We all see the guys who have what we want, in this case women. So we go out and we try to mimic and copy their technique so that we can have women too. A lot of PUAs try to shape you into mini versions of themselves.
It doesn’t work. You can’t just become someone else. You have to take the time, do the hard work and learn about who you really are. It’s a tough road, but the alternative is wearing a stupid hat in a commercial on late-night tv.
I think I see the late night commercials in a different light. Even though they are incredibly egotistical, I find that they are also intelligent. I find it hard to believe that the producers of commercials like these don’t see the humor in them.
It is a smart technique to use because even if people still believe the commercials are stupid (which I do) it gets people taking about that product or service. Its like you said David, any guy can call up a girl he knows and talk about the terrible commercial he saw and even though that guy won’t go buy into that product, word of mouth will start to spread and you’ll get to people who eventually don’t get that negative information about Binder and Binder, just that they are a law firm that can help.
Its a smart technique for a company but if you’re going out to try to meet someone and you’re anything but 100% yourself, a girl will smell that a mile away. Plus who really wants to be with a girl if he got that girl without being himself?
yea, I agree for once. Lawyers shoud stick to what they are good at…Lawyering. Maybe not becoming dating coaches?
lol i know exactly what commercial you’re talking about, funniest thing ever, worse then the westernsky one. but you know they do it on purpose. fancy, sharp, serious looking law firm commercial makes people feel intimidated and expensive, the client-base binder and binder advertise to is typically of the lower income bracket and the elderly. cheap looking commercial makes their client feel like they can afford the service and that’s how they make money.
shogo that’s some pretty bad advice you just wrote, i see what your trying to say, stay within your limits in some situation (usually only when it involves money) but believe me taking your date to mcdonalds is not going to help you score any points even if that’s all you know. learning dining etiquette is not hard.
also lol i find what you said shogo pretty ironic too because you’re a relationship coach writing about staying within your comfort zone, limits while at the same time teaching things that are completely out of the comfort zone of ALL your clients (if it wasn’t they wouldn’t need you).
there is nothing wrong with going out and trying new things or even changing yourself, change is good. sometimes actually a lot of time you’re not going to be good at that new thing right away, which is fine but it doesn’t have to stay that way either. if you’re not good with women, go out and practice; if you’re not a funny person, take some comedy classes or something. we’re not like cards from a pack of trading cards where all our personality traits and abilities are pre-determined and set in stone. everything we do from the way we act, walk, talk, think, eat, everything we do is a learned behavior, and it’s really stupid to limit yourself by saying you can’t do something because it’s not who you are.
anyways this is kinda turning into a rant now lol but it really irritates me when people say don’t do something because it’s not you. if being funny is what you want to be then do it and work at it, you might suck at first but it’s like that with everything. believe it or not but the person you were at the start of your journey is a complete different person than who you are now (unfortunately that doesn’t apply to everyone, only those who made a real effort toward changing their life)
I say this alot, “I wish I was editor for tv and movies. There are idiots getting big money to put on crap and make stupid errors?”
I get frustrated!
This post is so true once I had a lengthy conversation with a chick that started with a comment on how I hate when a Kombucha tea bottle gets shaken unknowingly and explodes like soda when you open it. The tea is fermented using yeast and it produces gas, but it doesn’t look like it has gas so its deceptive and she agreed.
She and I started talking about alot of other things we hate and it just kept going.
Chris- I think what Shogo was saying, and correct me if I’m wrong is that if you know who you are and you try to portray yourself as something you’re not, you’re done.
I don’t like rap music. Nothing about it speaks to me. If I were to take a pretty young thing to a rap concert, it’d be the worst date ever! Sure, I could learn all about rap and spout facts and figures. about how many units Jay-Z has sold since marrying Beyonce… but anyone listening to me talk would know right away that I’m faking.
Just like we know Binder and Binder are faking it when they do their little routine.
regarding Jamie comment :
I will have to really force myself to forget the hot dates that I’ve messed up just because our conversation got too serious/logical about things that we hate…
I am a guy (civil engineering), and like the majority of my guys, i really enjoy serious cold logical conversations with people around me…it is who i am , it is what i do, sure i love the humor but even when i hear/ tell a good joke i like to break it down in small pieces and analyze it…and guess what, for career and life in general, it’s a very safe way of living, but in dating , girls just don’t dig it…
I am very good looking , with a good job, and almost every time i’m going out i swear i get approached by girls (also very hot girls) but i am getting to serious , and i’m always end up alone…
So, i admit, i such with girls and i really shouldn’t
I also think i need to change myself , and that’s why i’m here…
Another great conversation starter:
Women’s product ad that uses vaginal puppeteering
Top 5 funniest commericals I’ve ever seen.
Also see “Dick Scrub” at 4min
http://www.colbertnation.com/the-colbert-report-videos/393043/july-25-2011/vaginal-puppeteering-vs–d–k-scrub
Cisqo- It’s good to see you here! I’ve seen guys who are extremely intelligent and have their life together and are just all around good guys but can’t seem to hold onto a woman.
The reason it’s difficult for you is because you’re super logical and women are emotional beings (I’m not saying women are illogical so sheathe the claws, ladies
. If you stick around we’ll show you how you can be logical AND connect emotionally with women.
You’re in the right place.
shogo, why the hell would you spend 8 years in college to become a lawyer, and then decide to become a “dating coach”? I just don’t understand your career coice, and I think any of your clients should be asking the same question…don’t you think?
The best thing about living the kind of lifestyle that David teaches is that you don’t have to explain your life decisions to anyone. Wouldn’t you agree, Bob?
Cisqo I’m a physics major I still fight the urge to overanalyze and break down simple shit like jokes too.
The situation with the girl I was talking and other conversations with girls it was in a high energy and fun manner like OHHHH MY GOOOD I HATE IT WHEN THAT HAPPENS ! *we both laugh* OHH I KNOOOOW! You know what else I hate it when… blahh blahh *laughter*
Not in a serious debate mode.
Just poking fun at everyday observations like Seinfeld. . Im a huge Seinfeld fan and I still think its the funniest show.
The thing is if you have chemistry with someone you’ll have common ground that you can meet on if not then walk away.
You will not have chemistry with every girl regardless of how good a guy you are.
I like to shop at health food stores and play tennis and thats where I meet like minded girls yet not everyone of them are a match but its better than going to a club or bar. Find the places you can be in your zone.
David great pic of Harrison & Fidoras can be frickin sexy with the right clothes. Yummy!
Anyways, like Jamie said to Cisqo when you find a like minded girl she gets you, just show her the fun part of you before getting too intense. There are a lot of females with engineering minds. Girls that work with their hands or in detailed visual jobs, artists generally will enjoy talking about the details of how things work. Volunteer for Habitat House builds, go to an art fair or hardware store (female employees wanting to meet Mr. Fix It) and chat em up, you will have fun!
Bob, you sound like my mother. I’m going to assume by your comment that you’re not a lawyer nor have you ever spent any time training to become one.
Once you try it out, get back to me and then we can talk.
Chris–you’re right, I don’t think anyone should be afraid of pushing their comfort zones. Never be afraid of going out and trying out new things, as I said. But if it’s not who you are or it’s not your strong suit, drop it and go after what feels right and don’t look back. I know too many guys trying their hardest to be “cocky badboys” just because they read on the internet somewhere that that’s attractive–when in reality they’re anything but that…
Hey thanks a lot for advises, and i remember Seinfeld ,but i was too young at the time, maybe i should have another look
Yes everything is conversation. Sort of the formula that made the sitcom Seinfeld such a success.