Do you know what that word means when a guy says it to you? It means that he is not listening to you anymore. He has not stopped listening to you because he’s bored or because he isn’t interested in you . . . in fact it’s just the opposite.

When I guy starts to respond to you with the word “cool,” it means he is very attracted to you and is nervous. Due to his nervousness he doesn’t know what to say, so all he says is “cool.” The “cool” guy will often have his hands deep in his pockets. He’ll roll his shoulders forward a little.

So how do you get these guys to come out of the “cool” zone? How do you get them to say something other than “cool?”

I understand that when men start doing the “cool” thing, it can be a quick conversation killer. You need to understand, though, that men need a little encouragement sometimes.

What I like to do is rephrase things. I tell women all the time that if they are in a conversation with a “cool” guy, they need to rephrase what they’re talking about with him.

For example, let’s say you are talking to a guy about dogs and he tells you about his Labrador Retriever. You say “God, I love Labradors!” to which he says “cool.” Here’s where you can rephrase what he was saying back to him in a question to get the conversation back on track. So ask him “What made you get a Labrador?” This will get him talking again and off the “cool” track.

If you can get a “cool” guy talking again, he will start relaxing. He’ll realize you don’t bite and that you’re actually approachable.

So the next time a guy says “cool,” don’t take it as a sign he’s not interested in you. Take it instead as a clear sign that he IS interested in you, but you need to dial it back a bit and pull the coolness out of him.

Women tend to be better conversationalists than men. It’s just a fact of life that when you come across a “cool” guy, you are going to have to get him to stop using that one word phrase that always seems to kill a conversation. Remember that once you get the “cool” guy talking again, though, you will be back talking to a guy who will be VERY grateful you did.

If you have the minimalist approach to your business, what happens? You don’t make any money, right? You have to have that same feeling of abundance in every facet of life.

So many guys will meet a girl and then say to themselves, I don’t want to blow this! You’re acting like this is the last pretty girl you will ever see. Instead of challenging yourself and having a good conversation with her, you’re monitoring yourself and trying not to blow it. You walk over there and you play it safe, because you don’t want to blow it.

You think, if I say what I really want to say, then she’s not going to like me. You present yourself in front of her and guess what? She doesn’t like you, because you played it safe. Women don’t like when you play it safe. They’re not attracted to it.

So by having this minimalist attitude and playing it safe – not living with an abundance mentality and realizing that there are so many women out there – you will do this same thing every day. You will always be playing it safe.

You need to think to yourself, hey, this behavior pattern isn’t working!

And then the next time you see a good looking woman, you can say to yourself, I don’t give a fuck what I’m going to say. I’m going to say exactly what is on my mind, I’m going to try something totally different, and I’ll just have some fun with it. If she doesn’t respond, it doesn’t matter.

And when you start changing things like this, you’ll realize that women are starting to respond better to you.

It takes time. Women, keep this in mind: men think that they should win at everything that they do.

Women are about connecting. But coaching men is different. Men are like, I’ve got to go out and meet every single woman and they all have to like me!

No they don’t! Who cares? They don’t all have to like you; you just have to weed through them quickly. It is totally ridiculous to expect that every single woman you meet will like you. But as men, we just think it’s our rite of passage. Just because we stood there and talked to her she should give us her phone number and spread her legs for us.

That’s how men think. That’s the male mentality. On the other hand, women think, I just want to connect and enjoy somebody’s company. I want to learn about them and give it more of a chance. It’s more natural and authentic.

So men, remember this: just because you deposit yourself in front of her doesn’t mean that she’s going to like you.

So I just don’t care. I go over there, I talk and I flirt; I say whatever is on my mind. And if they respond? Great. If not? Who cares!

The next woman that you see – go up to her and say exactly what is on your mind. I don’t care what it is. Don’t get confrontational, but be real about it. Pay attention to her and the emotions on her face. Pay attention to what she is doing.

Just say it as you say it right now.

I first met Craig about eight months ago, at a free seminar I taught. We did a role-play exercise and during the exercise he came up, he was charming, it went well for about 48 seconds and then he crashed. And that was it. He didn’t really take it any further; he didn’t really have the confidence to do so.

Now, all of a sudden, he has changed. The difference in him from eight months ago is just unbelievable.

We’ve been talking about the power of the network, and what the network is all about. I tell people all of the time: some encounters will be good, some encounters won’t be so good, but it’s really all about expanding your social network.

I asked the guys with me now, “how many people did you meet today?” They answered, “oh, a bunch of new people, we had some good conversations.” Well, that’s a great day. And then I’ll ask Craig now: how many people did you meet today?

Craig: Probably four or five – I’m meeting people everywhere I go now. I love this street – I live right down the street from here, and I always bring my friends here. I get a free coffee here, I get a free beer at the bar over there, and I’ll go in there and get 30% off – especially if I keep bringing my friends in.

My friends want to hang out and go shopping or get a coffee or whatever, so we always come here. And when people see you over and over again, and you’re genuinely interested in connecting with them and making the other people around you have a good time by being social, your energy will be contagious.

Somebody behind the counter might be having a bad day. You can say, “hey, how’s it going? Are you having a good day?” “Oh, thanks for asking, it’s going well,” they might respond just because you thought to ask.

We did that flower exercise and I couldn’t give away the flower in Santa Monica – nothing seemed to be right. This girl with a nice smile came up behind me and she was wearing a cute blue shirt – I turned around and said, “you know what? I’ve been waiting all day to give this flower to somebody, and I didn’t think I’d be able to give it away. I wanted to give it to somebody with style and to somebody with a nice smile, and it’s yours.”

And she was like, “oh, great, thanks! What are you guys doing today?” I told her we were just hanging out. Her boyfriend was like, “why did he give you that flower?” But he was cool with it. It’s just about being social and being fun.

David: Let’s talk about this some more. We were just discussing how to keep building up your social exercises and Mark asked a question that was really important: do you journal this?

This is something that I’ve told everybody over and over again – journal this! Journal your progress. Everyday you’re going to have small victories, and it will help to write them down.

Craig, what would you recommend in terms of writing this stuff down? You just went through this whole transformation, so what do you think some of the best tips would be for the guys in terms of journaling?

Craig: I would say it is important to keep a record of what your goals are. If your goal is to expand your social circle, you can write, I’m going to try to talk to three people today, and then you could journal about how that was. Were you nervous? What did you talk about? This will also help you with making and remembering observations – what people do, who people are.

You could journal about your feelings too. This will give you an accurate record of your own emotional progress through this journey. Journal about what you learn too. This is really important. This will make it a macrocosm book of what you are doing. It makes your brain focus on your process as well.

So I would journal about: who you met, what they were about (because as David says, you have to be able to connect with people on the level of who they are and what is going on in their life), your feelings (so that you can accurately track your progress and get a feel for this process, this will also give you an overall picture of your journey.)

If you do this, in six months you will look back at some journal entry where you wrote, oh my god, I saw these really cool guys and I wanted to approach them because they were talking about music and I’m a music producer, and so I walked up there and it was all weird and awkward.

Three months later, you’ll write, I saw this really pretty girl in a sundress and I just walked right up to her and we’re going out on Friday.

Through the journal, you’ll be able to see the progression of your progress.

David: Also, remember to never judge yourself. Don’t be such a hard critic on yourself. Spend the time to look for the win every single day. Don’t look for the negative, look for the positive. In everything you do, there’s a positive.

For example, today we were talking, and I said, “well, maybe you didn’t have a breakthrough in this way, but what situations do you feel comfortable in?” and you told me. So you found your wins.

In terms of dating, we’ve been so negative for so long, so we aren’t used to looking for those little wins. But those little victories are unbelievable.

It’s like a baseball season, guys: it’s fucking long as hell. If you look at the Mets this year, Meyer did 500, Meyer did mediocrity, and Willie Randolph is managing them into the ground. And at the end of the day – it’s now the end of July and they are in first place.

You have to think about it like this. You’re playing every single game – and not like it’s the last game, but like it’s part of a season. The difference between life and sports is that the season just continues on.

So you’re playing first for the present: how many people did you say hello to today? How many great encounters did you have today? How many people did you meet? What do you remember from your conversations?

Not only are you playing for the present, but you’re playing for the future as well. So the present was: today I met six great new people, I had a wonderful time, I didn’t get a phone number but who gives a shit.

Two weeks from now, that girl that you said hello to on the street? You run into her at Whole Foods and say, “oh my god, I saw you a few weeks ago on Abakini, how are you doing?” She’ll say, “I’m great, god, I’m so sorry I didn’t talk to you that day, that was rude!”

This is what happens! You’re building your social network for the present and for the future. Stop grading yourself just on the present. If you go up to somebody on the street, and it didn’t work out well, don’t think to yourself, oh shit, this stuff doesn’t work.

It works. If you follow every thing that we’ve been doing, teaching, and talking about – it has worked for everybody that has followed it. Including myself, including Craig, including Khiem.

Craig: That brings up a really important point. If you’re judging yourself negatively – without getting into the depths of the psychology of it – but you’re actually reinforcing that negative behavior. Every time you come down on yourself and think, I saw this pretty girl, I was too afraid to approach her – god, I’m so stupid! Stupid, stupid, stupid! – you’re just putting that right back into your brain and programming yourself to do the same thing the next time. Instead, you could just be a little bit easier on yourself, thinking, you know what? I’ll get her next time.

David: That’s it. And that “stupid, stupid, stupid” thing is just not true. You’re not stupid! We have just hung out, and we’ve had a great weekend. We’ve all hung out with each other, and not one of us has looked at another person and said, “stupid, stupid, stupid!”

You do it to yourselves because you’re a hard critic. Here’s the point: stop validating yourself through women! I think that every one of you guys is unique, fun and exciting. I was telling Allan earlier – and this is something really important to remember – the women that are attracted to me may not be attracted to you or you or you.

But if I’m hanging out with Craig and I approach a woman who I think is really cool, and I notice that she’s vibing him and not vibing me, cool! That’s alright. It’s about abundance. She likes my friend more than she likes me. That’s fine! That’s her choice.

You can’t twist attraction around, and you can’t use magic tricks – and you have to respect that. A woman that I’m attracted to might not be attractive to you at all. She may be too loud and boisterous. And a woman you’re attracted to might be too mellow for me.

We all have an abundance of women that we could be attracting at every single moment. Your friends don’t steal women from you – the women were attracted to your friends in the first place!

Todays video is all about how to build momentum on a Saturday or Sunday. Do you desire to meet great people this weekend?

If so then watch this video right now and then get out from behind the computer and do it!