So many men are so obsessed about getting into a woman’s pants that they miss business opportunities all of the time. For instance, let’s say you’re trying to start your own business.

The key to starting a business is customers – if you don’t have customers, you won’t have a business. So, technically, every person you meet is a potential customer – maybe not today, but down the road.

Life is about investing. I look at life like the stock market.

Some stocks you buy, wanting them to pop in five minutes, and then you want to bail out. I look at those as like having a one-night stand. You buy this stock, it goes up $2, you get in and you get out. You get a little bit of a high and you’re done. That’s like getting laid that night.

Other stocks you buy because you know the value of the company. You know it’s undervalued at the moment, but you’re making an investment in the company for the future.

It’s the same thing that happens in dating. When you’re dating someone, you’re making an investment in the moment for the future. Everybody you meet has some type of potential for you down the road.

So here’s what you should do. Get the business card of everyone you meet, and on the back of each card write down the following three things: (1) Where you met them, (2) when you met them and (3) three personal things you learned about them (e.g., what they like to do).

Let’s say four years down the road you open up your own business. Every person you’ve met over the last four years now sits in a stack of business cards on your desk.

Open up a Gmail account and enter all of these people into your address book. For each person input their name, address, phone number, email and all the things you noted about them on the back of the business card. Then when you’re working 75 hours a week trying to build your business, you can write personalized emails to all those people you met.

You can write emails like, “Hey Joe, greet meeting you. Remember we met about four years ago in Georgetown? It was interesting, we had this great conversation about French wine and I actually went out and bought two bottles that you recommended. I never emailed you to say thank you, but here it is! Listen, I just opened up my own financial planning business, and I’m reaching out to everyone because this is a real passion of mine. Whether you’re looking to invest now or in the future, I’d love to keep you abreast of things. I’m writing a newsletter that I’d like to send out to you. If you’d ever like to talk investments with me, then let’s get together sometime.” Then end it with “your friend,” “truly,” “see you soon,” or something else very personal.

So what does this mean? It means that every day, you’re out there cultivating potential clients and dates. You might meet a potential client on a Wednesday, and he may lay $1 million on you Thursday (which is like getting laid right away). Another one might take ten years to get (which is more like a relationship).

Regardless, you cultivate them the same way. Every single person you meet has to go into your database.

Even the person who does hire you right away is an important relationship to cultivate and maintain, because you want to keep them coming back for more. It’s like great foreplay. If you please them and they come back for more, that means you’ve essentially f*^ked them really well and left them very satisfied.

You’ve given them really good foreplay. You’ve gotten to know them — their body and their mind. You’ve gotten them off, they loved it and now they’re back for more.

Life if about treating everyone well. Don’t do business with someone that you don’t like. I tell people that all of the time. That’s why I speak to people on the phone before I do business with them. I have to see if I like them. If I like them, I’ll want to work with them.

To me, it’s a relationship that can last forever. If you do business with friends, than it’s like it’s not really business. Friends trust friends. That’s really what it comes down to in the end.

This dating and sex analogy is a bit weird to think about at first, but it’s true. You just have to make everybody feel good.

I got a message from a woman tonight who told me, “I just wish I could be able to tell from a guy’s online profile whether or not we’ll have chemistry. There must be a simple way to be able to read a profile and know if we’re going to get along?”

Let me tell you something: profiles lie. People write the most ridiculous things in their profiles – I think of online profiles as Fantasyland half of the time.

It’s like an advertisement for a new weight loss pill: “lose 300 pounds in two minutes!” In their online profiles, everybody seems to write things that express who they want to be and not who they really are.

For instance, if someone is in his or her late forties, they always write, “I’m 48, but I’m a young 48. I don’t look like I’m 48.” Nobody thinks that they look like their age. You either look good for your age, or you don’t.

I’m 46 years old, and I look good for my age. I know people who are my age that don’t – and they admit it. Some of us look good for our age, and some of us don’t. It’s the way life is. The way we are depends on the way we take care of ourselves – our exercise routines, our genes, everything.

So stop building yourself up on your profile. Let the reader make a decision based on your photo about if you look good for your age. When you build yourself up like this, you’re setting yourself up for failure. If you say, “I really look great for my age,” and somebody upon seeing your photo disagrees, then you will take it as a personal insult.

Profiles are just fantasy – and often nothing more. People write whatever they want to write. They don’t tell you the truth! If someone is slightly overweight, they aren’t going to tell you that in their profile! They will give you this beautiful picture of who they are.

We’re people, and we all have our faults. We all have flaws. And the only way to find that out is to go out and meet people. If you took the amount of time you spend online dating and actually went out into the real world to talk to people, you wouldn’t go back to spending so much time with online dating.

You can’t make one thing your only resource. You need to do what I call the ’20-20-20-20-20 rule.’ 20% of your life can be online dating, 20% can be meeting men or women in supermarkets, 20% can be meeting them in coffee shops, 20% can be parties… whatever it is.

You have to diversify your portfolio – your dating and people meeting portfolio. If this year, all you invested in was the S & P 500, you’d be down about 20% in the stock market right now.

If you bought real estate in 2005 thinking the market would get better, you’d be down about 40% – 80% right now, depending on the market that you’re in. Life is all about diversification.

The next time that you are angry with the internet, or angry with people in their online dating profiles, ask yourself: are you diversified in the way you meet people? If you’re not, you are never going to meet anybody.

So get out there and diversify!

Today lets spend our Sunday talking about nice guys.

Are you a nice guy that always seems to be in the friend zone.

Todays podcast will open your eyes to say the least.

Click here to download…

Have a great Sunday.