The weekend is an illusion. Boy, this blog is going to put all of you in another mode of thinking…

I’m going to tell you something that is absolutely going to blow you away: 52 weekends a year. 104 days. (Well actually, it’s probably more than 104 days because there are a few three-day weekends thrown in.) So what does that give us? 107 days.

107 days of the year are pure illusion. 99.99% of the world only tries to meet people on the weekends. I totally made that percentage up, but the sentiment is true: the majority of the people in the world live for the weekend.

And what they do on the weekend is the same thing every time – they expect, they want, they desire, and they wish to meet somebody. They think to themselves that this weekend will be different than the last one.

A lot of you even plan out your weekend the Monday before. Do you know why you start planning next weekend by Monday? Because last weekend was yet another disappointment. Last weekend was yet another weekend where you didn’t meet somebody.

So what are you doing? You’re plotting out the following weekend, thinking that things will be different.

Do you know why the weekend is an illusion? Because you’ve never done anything different to change your way of thinking! You haven’t plugged yourself into anything – you haven’t even TRIED to plug yourself into anything.

I believe you can meet people during the week – any time, any place. It doesn’t matter where it is. For those of you who have dug into my products, you know it’s 100% true. For those of you who have attended a bootcamp, you’re out there every day meeting people left and right.

But so many of you still think that the weekend is going to deliver. You believe in the TV show Friday Night Lights – Friday night is going to come… and go. Most Friday nights come and go with the same results. And then you wake up on Saturday and go on the hunt. You become a hunter on the weekends.

Men are hunters, women are deniers. Men will go out there and try to chase women all weekend, because the illusion is that they will find a woman with the same skills they have always had.

Women are in denial. So they pretend that they don’t want to meet men. “Oh, we’re going to this bar right now because we don’t want to meet men. We’re just going here to hang out with friends.”

Really? You like loud bars with annoying guys drooling on you like wolves? That’s where you want to go to hang out with your friends? I don’t buy it. The fact of the matter is this: you can deny it all you want, but you go out and wish that a man would rescue you from your singledom.

So the weekend is an illusion because you don’t do anything during the week. You have to start doing things during the week. You have to start doing things 15 minutes per day to meet somebody.

I meet more people during the week than I ever do on the weekends. The weekend is just like New Year’s Eve – it’s Amateur Night. When you go out on Friday and Saturday nights, you’re hanging out with all of the amateurs. The majority of people who go to bars on Friday and Saturday nights have no clue how to meet people in a bar. That’s the illusion of the bar.

There’s a blog I wrote a while ago, and I said, tell me your age, and then tell me the number of people you’ve met in a bar and then dated. Which number is greater? Is your bar age greater than your real age?

You have to wake up from this weekend illusion. Wake up and realize that in order to meet somebody spectacular, you have to work for it every day.

You can’t just have a career on the weekends. “I’m just not going to do anything all week and have my career on the weekends. Just on Saturdays and Sundays, that’s it. And not even really Saturdays and Sundays – actually, just Friday nights and Saturday nights. So I’ll work four hours per week, and develop this great career.”

Do you know where you would be if you only worked four hours a week? You’d be living under a bridge in a cardboard box. You wouldn’t be in the house that you’re in right now.

So you’d better start rethinking things, because the weekend is just an illusion.

Today we are going to talk about how to keep the conversation going. Its friday and heres a hint.

Have you ever had anyone say cool to you in the middle of a conversation?

Wait till you see what cool really means.

There’s something about holidays that bring out the worst in people. Now don’t read this and think I’m some sour, crusty old man who is a Grinch and who steals people’s pumpkins at Halloween. I need to let you know, however, that in terms of a social opportunity I think holidays are for amateurs.

Everybody gears up for three days out of the year: Halloween, New Year’s Eve and The 4th of July. The drunken women who are counting down “5 … 4 … 3 … 2 … 1 …” are the same drunken women who are going “Woo Hoo!” when the fireworks go off on The 4th of July, and they are the same drunken women who dress up in the hooker outfits for Halloween to tease all the men (and who you will see throwing up in the corner into a big plastic pumpkin!)

Holidays are a blast: hanging out with friends, barbecuing, sucking down a few beers, getting corn stuck in your teeth, and eating some low-quality hamburger meat. But searching for and thinking that a magical party on The 4th of July is going to yield you the social results that have evaded you the rest of the year is a crock of shit! The 4th of July is just one day. The expectations on holidays never equal the results.

In order to create real fireworks in your life, you need to be working on your flirting skills every day. Even if you are at the coolest party on The 4th of July, you’re still bringing your lack of social skills with you. There’s no magic pill in order to meet the opposite sex, you have to work on those skills every single day.

For those of you that hooked up on The 4th of July – Congratulations! For the rest of you, you need to realize that you better start learning how to flirt and how to meet people every single day. Otherwise, come Halloween you’re going to be the one puking into that plastic pumpkin.

Today is my birthday. For those of you who don’t know, July 1st was the day I sprung out of my mother’s belly. The sad thing about this, though, was that it took me eighteen years to get back to that warm feeling all over again.

It’s amazing, because ever since I left my Mom’s belly I’ve thought “Boy, it’s nice in there. I can’t wait to get back in!” I was a poor tortured virgin throughout my entire high school career, and was not allowed back in until the ripe old age of eighteen in college.

This blog, however, is not about losing my virginity. This blog is about my birthday. For those who have not yet sent a present, you know what I like. If, on the other hand, you don’t know what I like then I’d suggest that you use your creativity because at this stage of my life I don’t expect presents from anybody.

I’m not big into birthdays, and I’m not big into presents . . . even though my intern Rey bought me the coolest present in the world: a Labrador Retriever mug that has a snout as the handle. So I was holding onto Daphne at all times when I was drinking my tea.

Anyone who has hung out in my office or in my house knows that I tend to drink a lot of tea. No, I’m not British – I just l don’t like coffee. Plus, it’s herbal tea and I’m a Californian. This blog is also not about tea or thanking Rey for the great present (which I already did).

This blog is about how you should celebrate your birthday. I’m celebrating my birthday by going to Hawaii. When I get on the airplane to Hawaii in a few hours, I am going to enjoy a fantastic birthday dinner. The dinner will be unbelievable (I’m going to bring a box of food from Whole Foods). I may even indulge — I may actually allow the flight attendant to get me a drink of water (as I usually bring my own).

What I will spend most of my time on this flight doing, though, is reflecting about how amazing the past year has been. You see, your birthday is not about getting presents or getting drunk. Your birthday is about celebrating life.

Your birthday is about celebrating everything in your life that’s amazing. It’s about celebrating the past year of your life and seeing how much you’ve grown. It’s about reflecting. It’s about embracing all the friendships you’ve had. It’s about appreciating everything. It’s about spoiling the one person you need to spoil every day – yourself.

So that’s why I’m taking myself to Hawaii for my birthday. I am going to sit on a beautiful beach for the next six days relaxing and reading . . . and I am going to celebrate what an amazing year it’s been. Who knows, I might even try surfing. I will definitely do yoga and eat great food.

I’m going to celebrate what to me has been one of the best years of my life, because getting older means embracing your life every single day. Although I don’t expect presents for my birthday, I am going to think about how many gifts I’ve been given this past year.

I have been gifted this year with so many great clients with whom I’ve gotten to work and with all of you readers of my blog. I have been gifted with all the fantastic people who work for me and with me to help to build up a great business.

So this year on my birthday, I’m embracing all of the great things that have happened to me over the past year. My only birthday wish is that I will continue to make every day better than the last day.