Client: So what are some openers for grocery stores?

David: It’s the same thing every single time. “You’re not very decisive…” or if she’s ordering something like a tuna sandwich, you can say, “hey, is the tuna good here? I’m curious, I’ve never had it here.”

It’s all about observations. You can’t think in terms of pre-arranged openers. It has to be based on observations.

If she’s looking at eggs, you can ask her if she knows what the difference is between free range and regular eggs. Ask her questions based on the moment.

If she’s sniffing blueberries in a very different way, you can say, “hey, let me ask you a question, is that how you figure out if they are ripe? By the smell? Because I usually just guess!”

It’s all based on the moment. A good opener is always based on what is happening in the moment. You shouldn’t go in there with six openers lined up to use.

Everything that I do and talk about is just an example of something that has already happened to me in the past. And those situations will also happen to you.

If you stay completely connected to the moment, these situations will come up repeatedly and you’ll be able to formulate your own openers. Every opener that I use is something that has worked for me so many times.

Look at percentages: there are only so many plays in the playbook. It’s like football. There are only a few hundred different plays in the playbook. In baseball, there are only a certain number of ways the ball will be thrown.

It’s all situational, and everything is broken down in situations. I go into this approach as well as 20 others in my new product. Are you tired of not knowing what to say in all situations and relying on cheesy pickup lines?

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Todays video goes even deeper into this subject. Enjoy a nice cup of hot coffee on this cold January day.