I remember that while I lived in New York City, I never went to the theater. Never. I didn’t really take advantage of the museums either.

Even though I don’t really like the theater or museums that much, it is still unbelievable that I didn’t take advantage of them at all while I lived there. I did take advantage of the restaurants and other things, but you get the idea.

Now I live on the beach. I remember before I moved here and I lived in Brentwood (which is about 20 minutes from the beach), I used to drive down to the beach three or four nights a week to do my cardio, get some air and get grounded.

Now that I live on the beach, I never want to walk the beach at night. I never even walk it during the day. I just look at it.  It’s pretty.  It’s beautiful.  It’s lovely, but I don’t take advantage of it like I used to before it was right in my backyard.

It seems like we never take advantage of the things that are right in our own backyards. This is, however, something I want all of you to start doing.

I want you to write down ten things in your hometown or the nearby area that are amazing. Then I want you to write down things in your hometown you don’t take advantage of and why.

What stops you? Are you lazy? Do you make excuses?

Do you find other things to do, or do you just take these things for granted that they are always going to be there? Stop taking things for granted and start enjoying every single day what is right in your own backyard.

Think about it: in a museum you have so many things to talk about. You have nothing but built-in openers: “how does that make you feel?” “What do you see when you look at that?” There is always an object that you can talk about in a museum.

I took a group of guys on a bootcamp recently into an art museum. Why? It wasn’t to look at the artwork. We were there to overcome the fear of approaching – and they all did.

And if you look at it like this, life is like a giant museum – there is ALWAYS something to talk about.

You’re in line for sandwiches: “oh my god, are the sandwiches good here?”

You’re at a clothing store, and you try on a pair of jeans: “hey, how do these look on me? Let me get your opinion.”

Life is like a giant museum. If you can look at life like a museum, you will see everything much differently. There is always something to look at and something to talk about.

Life is like a giant museum everywhere you go.

You can stop on the street in front of a building anywhere and say, “wow, this building is really cool. What do you think of it?” She might answer, “well, I happen to live here!” and then you can have a conversation about it.

When it comes down to it, it’s about having fun and looking at all of life like it’s a giant museum.

Today check out a live approach in Bed Bath And Beyond. What exactly is beyond?

The first time you go, you’re Mr. Curious, and you ask, “I’ve never seen this before, how does it make you feel?”

The second time you go back, you know a little bit about the artist and you can ask about that. The third time you go back, you say, “you know this artist has some other stuff on the third floor as well,” and you’ve become a relative expert. You have more to talk about and you are better able to continue the conversation.

The first time you walk into a supermarket you might not really know about some of the food and products they sell. You can use the same Mr. Curious opener as at the museum: “ I’ve never seen this fruit, is it really good?” By the third time you go in there, you can say, “ I’ve had this before – it’s so good!”

Life is like a museum. Every time you go back to a certain place you’ll get more comfortable in that situation.

I tell guys this all the time: pick five places that you like and keep going back there. Keep practicing until you get so familiar with how that place works, and then add a sixth place to your repertoire. And then the seventh, and so on.

It’s always about repetition. I used to go to the same places over and over again until I felt like I owned the place. When you own the place, you walk and talk with authority. I’ve been to these places a thousand times – of course I’m comfortable!

The first time you go anywhere you’re going to feel uncomfortable. The second time will be a little more comfortable, the third even more, and so on – and by the time you’ve been there 20 times, you own the place. You know everyone there, and you know about what they do.

I always tell guys to stop trying to go everywhere and limit yourself to a few places.

I have a client in London who has been going to the Tate museum at least every couple of weeks by himself for the last few months, and you should see him there. He’s just been talking to people, and now they know him and he’s very comfortable there.

And he’s completely different than he was six months ago. I met him for the first time about a year ago and he wouldn’t talk to anybody. He was so shy and uncomfortable. Now he’s not shy at all.

You can do the same thing. Go down to the museums in your town every week and talk to people. Pick the same markets. If you do not have museums pick any place that you can learn from.

This is why repetition works. Guys refuse to do repetition – they are always expecting instant gratification. “Well, I went to the museum and I felt uncomfortable – fuck it, I’m not going back!”
You have to embrace the small victories and not focus on your losses.

Todays video is a bit warped.

I think we may have two PUAs in training!!