Before he went out I said to him, “Make sure you’re done at midnight. We’ve got a long day ahead, and there’s no reason to chase the night.”

So Shogo says, “Yeah, yeah, yeah. I know, I know, I know,” and heads out for the evening.

The next day, I suddenly get a text at 10:00 am on Sunday morning, right before the start to our day. It’s Shogo. He writes, “Hey, I’m running over to your hotel man! I’ve got to shower!”

And just in that text alone there was frantic, exhausted energy. You could almost read it, you know? There were a few sloppy spelling mistakes. The word “running” I think was spelled with one n instead of two. So I immediately knew that someone was out until 4:00 or 5:00 in the morning.

Shogo rushes up to the hotel and goes, “Don’t say it–you’re right man. I know, I shouldn’t have been out until 5:00 in the morning.” Then he jumps in the shower and brushes his teeth in a mad frenzy to get ready on time.

I said, “Well, what’d you do so late?”

“Oh, I met up with my New York friends and they ended up dragging me from one place to the next…”

“Did anything happen?” I ask. He goes, “No. Nothing ever does.”

Here’s the deal: nothing ever happens after midnight. I personally believe nothing worthwhile ever happens after 10:00 at night. The longer you chase the night—and we’ll call it CTN—the longer you run around doing nothing, the more exhausted you are the next day, the more pissed off you are the next day because you don’t have any energy for the next day. And if you’re drinking, the longer it takes to recover the next day and the more money you’ve just wasted.

What happens here is that you really don’t accomplish anything at all. If you haven’t met a cool, great woman by 10:00 pm, you probably won’t meet her. If you continue to drink and drink the night away, your head’s just going to be more messed up the next day. You think you’re getting liquid courage for when the right woman comes along but in reality, you’re really not meeting anybody good.

And if your friends are dragging you from place to place hoping that THIS is going to be the next great place, then you need to reevaluate your past experiences. Look back at all the times you chased the night. Look back at all the nights you’ve ever spent trying to make things happen with your love life and think to yourself, “Have I really ever met a woman who was interesting or could I have met a great women somewhere else? Did I just empty my wallet and allow a bar to take all of my money?”

Stop chasing the night. When you think about it, nothing fun or productive ever happens after midnight. How many times have you run around all night, and when you finally lay down in bed, it’s 4:00 in the morning, you stare at the clock thinking about all the opportunities you missed, all 8, 9, 10 potential opportunities, and you start thinking, “Man, next week I’m going to do it differently.”

It’s that mad cycle of life. The only reason why you’re not doing it differently this time is because you’re not actually doing anything different with your life.

It’s a fun, exciting world out there. It’s time to explore other options, guys.

I have a confession to make: I went out last night. And I got really, really drunk. So drunk in fact that I decided to leave my girlfriend stranded at the place we were at and took a cab home by myself. And I was keeping all her money and her ID in my pocket. Don’t ask me why. Not the smartest decision I’ve made in my life. Like I said……I was drunk.

So here’s to making not-so-smart decisions while wasted. Let’s hear from you guys. Ever made any stupid drunk decisions? I certainly have my fair share.

I think it’s ok to go out once in a while and just get really drunk if that’s what you want. I honestly think that it’s fine, as long as you understand what you’re doing, you can control yourself, and you keep your lifestyle balanced. For me, I do it like once every month. About once a month, duty calls and I get the urge to just go out and get shitfaced with my friends. I like to call it the male version of getting my period. Other than that I’m not a huge drinker other than a beer or a couple glasses of wine with dinner. Wait a second I sound like functioning alcoholic.

But one of the biggest mistakes that guys who are dating can make is when they decide to go out at night and mingle with friends, to go out and meet new women, is that they end up getting really drunk. And they do it every time. Now don’t get me wrong, there’s nothing wrong with having a few drinks here and there. But if you’re out there trying to meet new women to date, and you’re choosing bars as the place to do it, don’t get hammered every time you go out. It sounds so obvious, but when you’re in a bar all night it’s actually really easy to get carried away and have one pint or seven too many.

Why Drinking Prevents You From Hooking Up

Guys, here’s a tip: NEVER use alcohol as a way to get up the courage to go approach and talk to a woman at a bar. Never. There’s a fine line between “social lubricant” and “liquid courage”.

You see a cute girl at the bar you’d like to talk to. You don’t really know what to say. But you’ve been reading this blog and learning from David so you already know that there is no best thing to say. You’re going to just go up and say hi. But you need another drink first. So you go hang with your buddies and have another round. Five rounds and two hours later: it’s last call, you forgot about the cute girl and you’re standing there with your buddies like a sloppy mess, or you finally did go talk to the cute girl, but you were tipsy and she wasn’t, and the conversation didn’t go so well because you couldn’t really communicate.

Don’t make it a habit to guzzle down some liquid courage before you can start a conversation. Use real courage. When you get that urge, it’s time to “just say no.” Use real courage, and once you can do it sober, meeting new women in bars very casually will start getting so easy and fun for you.

Alcohol will never help you grow balls. Getting drunk once in a while can be fun, but understand it for what it is. It’s not going to help you meet women. And if you have in the past, it’s because you got lucky. That’s why they call it “getting lucky.” Two drunk people basically bumped into each other on accident, looked at each other, and said, “Let’s get it on!”

So if you’re a habitual drinker that’s my challenge to you this weekend: if you’re going out tonight, switch it up a little. Drink soda for the entire night and see how many women you can talk to. Make it fun. Use it as a conversation opener. Go up to random people, say, “Hey, I’m trying out a new social experiment. I usually drink when I go out to bars, but my conversations are always a little hazy. So tonight I’m drinking apple juice like a little kid and I’m seeing if my conversations are any different. And I’m going to entertain myself by finding the most drunk people in here and watching them interact.” Then lean back and let the conversation unfold.

I guarantee you one thing: you won’t be the last drunk guy looking around with his dick in hand as the lights come up for last call.

So many men and women head to the bars on a Friday night with some really high expectations.

Not only that, with some really bad advice on how to meet each other.

So I called Shogo up and since he was and still is a Bartender in one of the nations hippest cities, he would be the man to give all of you some great advice to succeed in bars.

Or as so many people call it. Night Game.

When I hear the term night game I picture lights like in a baseball park over your head and a crowd of fans cheering you on.

Every Friday, we will explore the magic of nights.

Without any more fanfare here is Shogo’s thoughts for today.

Hey guys, Shogo here.

As you regular readers of the blog know, David Wygant is not the biggest fan of going out to bars and getting drunk on the weekends just to meet new people. And to be quite honest, I agree with him. If you’re looking to meet new people to go on dates with, to find someone you actually connect with and have something in common with, bars and clubs may not be the best place for you to do that. It really depends on the person. Plus, getting wasted on $10 vodka tonics just to get up the courage to talk to some girl or have some drunk dude hit on you in a crowded sweaty room doesn’t exactly scream “romance.”
But I do know that for a lot of us, especially the younger generation, going out on the weekends is just another part of being a social person. It’s another way to get out there, to gain confidence in yourself, to practice your communication skills, and really just meet a variety of new people.

Approach This Woman, Do You Have The Game To Do It?

Guys, I’ll let you in on something: a bar is not my favorite place to hang out, but I’ve been going out to bars for a long time, all over the world. I’ve been a bartender. I’ve managed bars. I know the ins and outs. I haven’t cracked any secret code, and I don’t have a miraculous system for you to memorize. What I have is a TON of real-world experience and knowledge to share with you guys to really help you make sense of the “Friday Night Bar Scene” that can often be very confusing and intimidating. And with all the information circulating on the internet, sometimes it can just get even more

So we’re starting a new tradition here on the blog! Each and every Friday, to get you guys ready for the weekend, I’m going to give you tidbits of real information designed to help you understand and navigate the waters of the weekend bar scene. Feel free to share your own experiences, you can react, you can add to what I say, and feel free to disagree with me too. I’m looking forward to reading your comments!

You know it’s funny, every time I’m out with clients at a bar, they inevitably ask me what my “strategy” is for meeting people at a loud noisy place full of drunk people. I’ve never had a strategy. Never needed one. My only “strategy” is to be a little different than everyone else.

How do I do this? How do I act different? When I go out, I’m friendly to everyone. If you’re friendly with everyone, you actually are being different. If you’re friendly, you’re going to have a good time and people around you will start to open up to you.

The bar scene really is a very odd phenomenon. For some reason, people get the urge to become unfriendly the minute they walk into a bar. Friday Happy Hour, everyone’s having fun and being cordial. Friday night at the restaurants, people are having a good time and socializing. Then all of a sudden, once 10 pm hits and people get all dressed up and set foot into bar or club—BAM! Like clockwork, people start getting all tense and take on a fake air of coolness.

People huddle in their groups and get a really stiff, serious face. I call this the “Friday Night Game Face.” Guys and girls both, we’re all guilty of this. We have to put our game faces on, because, God forbid anyone catch us off guard not appearing ridiculously, ridiculously good-looking. God forbid we let loose a little and actually have a good time.

The truth is that we all want to have a good time when we’re out. We all want to let loose and meet new people. We all want to be approached. What’s really going on here is that most people are just insecure and afraid to make the first move. Everyone’s afraid that if they fail, they’re going to look stupid in front of the crowd. Everyone’s egos are so inflated on Friday nights that it’s suffocating.

Last weekend I went out with two clients to a large bar that had a lot of dancing. Inevitably they asked me what kind of strategy we should use, even after I told them that our strategy is called “be friendly and have a good time.” With that I walked over to two girls and introduced myself. One of the girls mumbled something and immediately pulled out her iPhone and started furiously texting away. I looked at her, looked at her friend with a smile and a wink, and said, “Well, I’ll talk to you guys later,” and turned away. I turned to my clients and said, “No biggie, those girls just had their Friday night game faces on. Let’s go find some friendly women.” And we did. But lo and behold, about 15 minutes later, the same two girls ran up to us like they were our best friends and we all had a great time.

What really happened here was that these two girls actually wanted to talk to us. They wanted to get to know us, but most people have their game faces on and are just not friendly. They just needed someone to show them that there are friendly people who don’t care about the competitive weekend bar attitude and who they can just let loose and have fun with. They probably went to the bathroom together and said, “Hey, that guy who approached us actually seemed really nice. He was confident and he wasn’t pushy. Let’s go talk to him!”

So what do you need to do this weekend? You need to leave all that game face crap at the door. Understand that people may look unfriendly, they may look like they don’t want to be approached, but it’s really just an act. You need to take the initiative and show others that it’s ok to come out and take off the game face. Be friendly right from the get-go. Smile. Show that you’re not in competition for “who’s cooler than who,” that you don’t really care about all that and you’re just having a good time and out to meet new people.

The real reason why I don’t drink alcohol is because the sugar content in it makes my stomach feel funky the next day. I really don’t like to feel funky because one of my favorite things to do is eat.

Also, the temporary buzz I get from alcohol (which is very temporary) isn’t worth how it makes me feel the next day. If I have a glass of wine, I might feel a little more relaxed for about 12 to 14 minutes. That’s about it. The buzz doesn’t really last that long for me.

The taste of wine is good, but not worth the after effects that I experience. That’s the only reason I don’t drink.

It’s interesting though. There are a lot of people who do drink alcohol, and a lot of people whose personality totally change when they do. Last night we witnessed the annoying change of personality due to booze.

We live on the beach near the fireworks show and all night all we heard was loud drunk obnoxious people who could not handle there booze. They screamed and yelled like a pack of wild 5 year olds on a sugar high.

They lost all concept of manners and this drunken stupor not only sounded awful but you know really is not much fun.

You know how there is the Surgeon General’s warning on packs of cigarettes advising you that smoking is dangerous to your health? Well I’ve always thought there should be a warning label on bottles of booze that says this: “Warning: Consumption of this substance may turn you into an annoying, loud, obnoxious asshole.”

So here’s a tip for all of you who drink . . .

If the day after you drink people tell you that you were really rude, loud or obnoxious the night before, then I think you should stop drinking booze. Remember, you only have one chance to make a first impression.

You may think that you need alcohol to loosen you up when you go to a party. If drinking alcohol turns you into a loud, annoying and obnoxious drunkard, though, then everyone at that party who sees you act that way will think that is what you are like all the time. Even if you are the sweetest and most amazing person otherwise, people will label you loud and obnoxious if that is how they first see you acting.

So how do you get when you drink? I know some people who have a drink, and you’d never know it. My best friend can have ten drinks and talk to everyone in the room, and no one would suspect he’s had a lot to drink.

I’ve met other people who have only one or two drinks, though, and that turns them into a totally different person. Another friend of mine used to have three or four drinks, and Mongo would come out. He’d start drooling a little bit. His words would slur. He became a totally different person.

So start asking your friends how you act when you’re drinking alcohol. Alcohol unfortunately tends to give a lot of people temporary Alzheimer’s where they forget if they were loud, obnoxious and being an asshole.

So it’s time you started looking into your drinking, and finding out what type of person you become when you drink. If you become that annoying person when you drink, you may be turning off a lot of people without realizing it.

This blog has nothing to do with where you should go on Friday night. I think that no matter where you choose to go tonight, however, you just need to be sure you speak the Friday night language. It’s called “Drunklish.”

So what exactly is Drunklish? It is a combination of drunken banter and English.

In order to properly speak Drunklish, you need to have a little slur in your speech, speak a little louder than is normal and be kind of fixated on certain topics of conversation.

When you are being spoken to by someone speaking Drunklish, you almost feel like you are with your 80 year old grandmother who screams into the phone. A lot of the words are kind of slurred. You tend to swear more easily.

So tonight when you’re out sucking down a couple beers, I would suggest you stop before you start talking Drunklish. I had a really good friend who used to turn into an entirely different person when he started speaking Drunklish.

It was amazing. We would go out and have a couple drinks, and everything would be great. Then he’d suck down a few more drinks, and all of the sudden this other person would emerge speaking an entirely different language.

He would start speaking Drunklish. Then the rest of the night, I would have to basically deal with taking care of him.

When people start speaking Drunklish, they get stupid and loud and embarrassing. Instead of getting to talk to people, you have to spend the rest of your night watching what your friend is doing.

You have to make sure that they aren’t screaming at people, slurring their words and saying something stupid. It all comes with the territory when someone starts speaking Drunklish.

The biggest problem about speaking Drunklish, is that the only other people who can understand you are those who are also speaking Drunklish. If you speak Drunklish to people who are not speaking it, all they are going to do is laugh at you and say, “God, he is so wasted right now. It’s unbelievable. Why is he so loud? He sounds like my 79-year-old grandmother.”

As a matter of fact, I am going to call Apple, and I’m going to get this thing done.
It’s an app that is called “Lower Your Standards Time!”

Picture it. It’s 1:00 am and you’re standing in a bar. You’re drunk. All of a sudden your phone starts going crazy — beeping and vibrating. You look at it, and it says “It’s Lower Your Standards Time!”

“Look, there’s a drunk girl leaning against the bar right now. She just made out with a random guy in the corner. It’s time for you to go over there and get her number. It’s time to lower your standards!”

It is hilarious what we do at 1:00 am. It’s almost like we’re one of Pavlov’s dogs.

It is 1:00 am and you haven’t been successful all night long, so you automatically lower your standards and go for whoever you can possibly get so you can validate yourself that night.

Why? You do it so you can tell your friends you got a phone number. You, however, never tell your friends that it’s the phone number of a woman who was drunk, vomiting at the bar and won’t even remember who you are when you call her.

So, really, I think you know where I’m going with this. Why ever lower your standards?

The only reason why you ever lower your standards is because you don’t have the balls to talk to women to whom you are attracted. You get all full of panic because your ego wants something.

Your ego desires to get a phone number. It validates you that you actually could do something — even if it’s something that totally lowers your standards.

So, you know what? I’m going to have you download this new “Lower Your Standards” app from Apple. That way you can always kid yourself and think that you’re more successful than you really are.

The other option is for you to get on the ball and really start to meet the women to whom you are most attracted. Which option seems better?

CLICK HERE to find out the one way to never again be stuck settling and lowering your standards — and to always CHOOSE the women you want to meet.

It used to be really mellow. You would go meeting interesting people. It wasn’t the hip and trendy scene it’s turned into now. Now, that it’s a hip and trendy scene, you’ve got a bunch of drunk 20-something people all over the place.

What is it about being in your 20s that make you have to get wasted as you can be (and become as rude as you can be)? Look, I’m not some old crabby guy. I’m sure I was rude when I was drunk in my 20s.

In California, though, Marijuana is as easy to get as a bottle of booze. All you have to say is that you have some kind of sickness. You stubbed your toe? Here’s your marijuana card.

All the drunk 20-somethings were pushing and shoving people, but in front of the medical marijuana store it was mellow with people just talking, laughing and having a good time. I’ve said it a thousand times, on every bottle of alcohol there should be this warning:

OVERCONSUMPTION OF THIS SUBSTANCE
MAY CAUSE YOU TO BECOME AN ASSHOLE

I’ve got nothing against people drinking. It’s just, why do the majority of people who drink turn into assholes? I mean, everyone was just walking down the street. There was no reason to push and shove. One person hit Daphne in the ass with their bike pedal, and they didn’t give a shit (or even notice).

European people often say ‘Dumb Americans can’t handle their booze.’ It’s funny, though, because neither can Brits or Irish people. So basically all of Europe except Britain and Ireland can handle their booze and Americans can’t.

It’s funny to watch the smokers as well. In Los Angeles, a lot of smokers are posers. They pose with their cigarettes like an ad from the 1950′s. Let’s see all the wonderful byproducts of smoking:

LUNG CANCER
BAD BREATH
STINKY CLOTHES
EMPHYSEMA
YELLOW TEETH

…and a slew of other amazing things that deteriorate your body on a daily basis. Oh yeah, that’s cool and attractive.

I think the reason why people turn into assholes when they consume alcohol is because their true personality comes out when they drink. I’m not saying the world is full of assholes. I just think people’s social frustrations really come out when they’re drunk.

Pot smokers chill out, have a conversation and enjoy the moment. That is, unless marijuana makes them paranoid. Then they become anxiety-filled.

People who drink are always looking to CTN (chase the night). Alcohol gives you the urgency to be somewhere else so you feel like you’re missing the party, and thus causing you to have the barrel down the street mentality.

Here’s a hint. Think of all the nights you’ve gotten wasted and chased the night. Tell me if you’ve ever gotten where you thought you wanted to be.

This is not an anti-alcohol blog. It’s an anti-bad human behavior blog. In fact, I had a great time last night!

It’s time you realized, though, that alcohol never really enhances the night. It just makes you anxious and gives you a feeling of missing the night (thus creating the CTN effect).

That’s all for today. I’m sure I’ll have more tomorrow, the next day and the day after that.

As for tonight, do something different. Make it your destination. Have fun with the people you’re with and learn how to attract (instead of chase) people into your life. It’s a lot more fun and a lot more satisfying. Not only that, you won’t wake up thirsty and hungover next to someone you wish wasn’t there.

So where do women hide from drunks that are chasing the night.

So do you really want to drink and either meet her or act like this woman.

Meet Drunk Women

Great weekend here with 7 guys for the LA bootcamp!!!

How was everyone’s weekend?

Today I was thinking.

Do you enjoy the people who you hang out with?

Do you have a good time with your friends?

Or are you just hanging out with them because they are the people that go to the right places on Friday night? Or are they people that make it easier to meet women?

Life is about attraction. It’s about attracting people into your life in every way.

So really: who are your closest friends? Are they people that you really love? Are they people who you really enjoy being around? And are they people who you have a really great time with?

Or are you just hanging out with people that only serve your needs? Because if you hang out with them, you can get invited to the right parties?

If you’ve listened to my products, read the blog regularly, or met me in person, you understand that I’m not about chasing; I’m about attracting. If you’re with people who don’t make you feel good or aren’t fun to be with – the woman or man who you’re hoping to attract will look at you and wonder about your own character.

Are you someone who doesn’t drink, but you go out a lot with a friend who can’t handle his alcohol? Do you end up spending the entire night taking care of him? Do you know that people look at you and wonder why you’re hanging out with that person?

They don’t see you taking care of that person – they don’t see the nurturing side of you. They’re just wondering about your character – why you’re with that obnoxious person.

I remember Rey was out one time with a friend of his who thought it was funny if he peed outside waiting in line at a club. I remember Rey telling me this story. Everyone looked at HIM, not at his ass of a friend. They were wondering about Rey’s character: why would he go out with somebody who would pee outside in public?

I’m not making this stuff up. You’re perceived through your friends. When women meet you, they are looking at your friends. When men meet you, they are thinking, “Hmm, let me find out something about her (or his) character.” That’s how people judge and evaluate you.

So really, who are your friends? And do they truly represent who you are as a person?

There’s something about holidays that bring out the worst in people. Now don’t read this and think I’m some sour, crusty old man who is a Grinch and who steals people’s pumpkins at Halloween. I need to let you know, however, that in terms of a social opportunity I think holidays are for amateurs.

Everybody gears up for three days out of the year: Halloween, New Year’s Eve and The 4th of July. The drunken women who are counting down “5 … 4 … 3 … 2 … 1 …” are the same drunken women who are going “Woo Hoo!” when the fireworks go off on The 4th of July, and they are the same drunken women who dress up in the hooker outfits for Halloween to tease all the men (and who you will see throwing up in the corner into a big plastic pumpkin!)

Holidays are a blast: hanging out with friends, barbecuing, sucking down a few beers, getting corn stuck in your teeth, and eating some low-quality hamburger meat. But searching for and thinking that a magical party on The 4th of July is going to yield you the social results that have evaded you the rest of the year is a crock of shit! The 4th of July is just one day. The expectations on holidays never equal the results.

In order to create real fireworks in your life, you need to be working on your flirting skills every day. Even if you are at the coolest party on The 4th of July, you’re still bringing your lack of social skills with you. There’s no magic pill in order to meet the opposite sex, you have to work on those skills every single day.

For those of you that hooked up on The 4th of July – Congratulations! For the rest of you, you need to realize that you better start learning how to flirt and how to meet people every single day. Otherwise, come Halloween you’re going to be the one puking into that plastic pumpkin.